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Google plans to make an unspecified number of job cuts at DoubleClick Inc following the closing of its $3.1 billion acquisition of the advertising technology company.

“An immediate task we’ll undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business,” Google said in a blog post.

“As with most mergers, there may be reductions in headcount. We expect these to take place in the US and possibly in other regions as well,” the company said. DoubleClick has 1,500 employees. Outside of the United States, Google will begin consultations with employee organizations on potential job reductions in line with local laws, it said.

NEW YORK: Google Inc, whose shares have plunged more than 40 per cent since November and could fall almost another 20 per cent due to the US economic slowdown and aggressive spending by the Internet search engine company, according to the latest issue of Barron’s.

Google shares dropped to a new 52-week low of $435.78 Tuesday before bouncing back to close at $444.60, down $12.42.  Google shares closed on Friday at $433.35.

» Google Add URL (Free)» Google Add URL (Paid)

Ownership: Google

» www.google.com

Summary of Company

On September 7, 1998 Google became incorporated and moved to its first office. In three years the Google was conducting more than 200 million searches a day. The founders of Google made it the company focus to refine and create the perfect search engine that, “understands exactly what you mean and gives you back exactly what you want.” Additionally, with a strict focus on infrastructure Google configured thousands of linked PCs into one of the world’s largest Linux clusters to revolutionize quick searches. This focus of creating a more efficient search engine is a standard that has all other search engine companies scrambling to catch up.

Technology- Crawler: the main results are compiled spidering the web.

Google spiders the web to maintain its index, with emphasis on content and link popularity. One factor that determines your rank on Google is the number of links that point to your site, the quality (popularity) of the sites that link to your site, the text in and around the links that point to your site, and who you link to. Google’s web crawler only views the visible text on your page. The Meta description and keywords have little influence on Google’s rankings. Google has become aggressive when it comes to elimination of spam. To be listed in Google’s directory, you should submit your site to the Open Directory.

Free: Google is a search engine that maintains its own spider based index. Google also has a directory that is powered by the Open Directory; however, the sites within the directory are ranked according to Google’s link popularity technology.

Google employs what is called PageRank Technology that performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. They evaluate the quality of inbound links (people who link to you) and outbound link (people who you link to) assigning a value to the number of quality (popularity) of your links.

The Hypertext-Matching Analysis component analyzes page content that instead of scanning for page-based text analyzes the full content of a page and factors in fonts, subdivisions and the location of each word. In order to determine the relevance of search user results Google also analyzes the content of neighboring web pages.

Paid: With Google Adwords you can customize your own advertisements by allowing you to choose your keywords to direct where your advertisement displays. Google implements cost-per-click (CPC) pricing, so you only pay when users click on your ad.

Suggestions and Tips for Best Results

Google: “Basically, Google’s position is that we prefer no hidden links, no hidden text, no automatic tools used for positioning, and no cloaking. We prefer that Googlebot get the exact same page that users see. In general, you can assume that we’re as conservative as possible. We don’t like hidden links/text in divs/layers/iframes/css, or links that are inconspicuous or punctuation, for example. Similarly, we don’t like cloaking or sneaky redirects in any form, whether it be user agent/ip-based, or redirects through javascript, meta refreshes, 301/302’s, or 100% frames.” More details are available at: Guidelines and SEO Issues. Report spam: spamreport@google.com

Google Tool - Search in all 3 Google-sub-servers with one click - www www2 and www3. (www1 is not used right now, so it doesn’t show up on the results-page…) Google Tool made by Lasse Hedegaard - feel free to use it - but please give him credit!

Upon submitting to Google, it can take up to 3-6 weeks for your site to be listed in the index. Google will respider every page in its database approximately once every 3-6 weeks and usually publishes a major update to its index during the last week of each month.

The thing to remember is that you must have suitable URL content and be engineered to beat your competition within Google before you register your pages. Just registering with Google does not assure a suitable ranking. Also note that a common Google mis-type is Goggle, which leads you to a competing search engine.

Provides Content to:

Primary:
AOL Search
Netscape
Iwon

Paid:
AOL Search
Netscape
Teoma
Ask Jeeves
Iwon

Receives Content from:

Directory:
dmoz (Open Directory Project)